"A household based in the northern part of London wants to find an extraordinary and qualified educator to support their most junior child on his initial journey to turning into an English gentleman."
Upon seeing this listing, you might readily miss the wording "beginning" as just a turn of phrase.
However, it may be the most important part of this unique job advert, as it attempts to find a tutor for a 12-month-old.
Many of applications have already been received since the anonymous family advertised their call for the £180k-a-year tutor, who needs to be "an exceptional individual".
Over the last few weeks, the post has received interest across the media, with numerous wondering why?
Forward-Thinking Method
A tutoring expert, chief executive of an education consultancy, which is supporting the family in their hunt, stated that despite first doubt, he viewed the concept "visionary", and "innovative".
When he spoke with the family, he said they appreciated the unconventional aspect of their request, and how immature their son is.
But, they explained that they "preferred not to postpone any longer" to get a tutor, as they had postponed until their older child was five, and by that stage "cultural bias had already become established".
But what does the family refer to by "cultural predisposition"?
It's "comprehensive", he responded. "How you eat, how you speak".
He said the elder child had picked up "really subtle, unspoken signals" from the family, and had taken on their cultural ways. The family explained to Adam they hoped to prevent this pattern to repeat itself with their younger child.
The strategy: To hire a English tutor, who needs to speak with RP, to influence the baby right from the beginning.
Subtle Influence
"Much of the learning at the start here is rather absorbed naturally," explained the expert.
It's via this natural absorption that the family are hoping the child will adopt the English characteristics they want to cultivate.
He noted the tutor needed to be an individual who studied at "prestigious academies – comparable categories of schools as the family hope to send their son to".
"The tutor must be the right kind of person, they'll be doing things they aren't even aware they're doing, simply by nature," he commented.
Money No Object
The family informed the expert the successful candidate should ideally also have knowledge of or interest in equestrian activities, alpine skiing, the arts and music so as to influence the child in a wide range of interests.
More than that though, he stated the family wanted the tutor to enrol the child on a variety of classes so the child would be "equestrian training and starting an musical instrument by the time they are around three years old".
In the family's perspective, assisting their son become a "British gentleman" will lead to success and provide access.
"Considering the advantages and disadvantages of that, because it's certainly a class statement," he adds.
But, in spite of all this guidance in "English culture", might the child pick up so-called cultural bias from the international family he is raised by regardless?
"Certainly", said the CEO. "The family understand this might not succeed, but they've simply adopted the perspective of, 'we should try and we'll proceed as early as we can', because the price of it is not a concern," he said.
Idealistic and Unrealistic
Several in the education sector who express similar concerns.
Peter Cui, head and founder of Blue Education, who supplies individual instructors, wrote that "the development of embracing two identities, or in fact, forming one's identity, is something that must be lived into, not designed."
Peter noted that he had emigrated from Asia to the United Kingdom at the age of 7 years old, and had been raised understanding and living two backgrounds. He progressed to learn at a prestigious UK institution.
"The idea that a single person can serve as a representation of Britishness, someone who can possibly impart the qualities of a UK sophisticate to a infant child, seems to me optimistic and impractical," he stated.
"Based on my background, employing a typically British tutor from infancy will does not automatically produce the goal they hope for.
"I did not have such a tutor, and however I have been fortunate enough to experience several of the experiences they desire for their son."
He stated: "The fact is, cultural identity cannot be dictated from the outside; it must be chosen, and it must be internally driven."
Purchasing UK Culture
Naturally, Britishness is something the expert believes can be instructed – and sold.
"I think the fact that the world views us in this light is something that we should be cherishing|valuing|appreciating
